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Illustrative story Illustrative story. People and data are fictional.

CookCap · Islamabad, Pakistan

How Mariam went from recipes to a real list

Mariam saves recipes on phone, studies on iPad, builds the shopping list on laptop.

Mariam Syed, 26 Fictional
Learning to cook with a shopping list
“The list is half the cooking.”
Save recipe screen

Before and after

Made-up numbers for a fictional week — not a real customer case.

Before

ManyAbandoned recipes
ImprovisedShopping

After CookCap

WeeklyRecipes tried
CompleteList

A fictional day with Mariam

Sample screens for the story — not a recorded real session.

  1. Save recipe

    Mariam saves a recipe on her phone between classes — wanting to cook is easy; remembering which tab is hard.

  2. iPad study

    iPad study of the same recipe: mise en place notes she will actually follow tonight.

  3. Laptop list

    Laptop shopping list turns the recipe into ingredients she can buy once, not improvise three times.

  4. Cook phone

    Phone propped while cooking; she finishes the dish instead of abandoning it mid-scroll.

  5. Laptop notes

    Laptop notes for next time — salt, timing, what to skip. The list was half the cooking.

Watch it

A day across devices — silent walkthrough with captions. No autoplay with sound.

Read transcript

Mariam learns across phone, iPad, laptop. Fictional.

Features Mariam uses

Family cookbook coverShopping listCook mode

Illustrative story. People and data are fictional.